Odds and Ends in the Pink Ribbons Wars

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The Language of Cancer

You know doubt have noticed that the language of cancer is drawn largely from a bellicose framework. Women with breast cancer are “fighting” the disease. Women who die have lost their “battle” with cancer. The federal government runs a “War on Cancer.” The drugs available to treat the disease are called — I didn’t make this up — the “armamentarium.”

Maybe the war language is meant to remind us that, like the war in Afghanistan, or the

The War on Cancer Needs You

Second World War, we can never give up, because giving up means not winning. Maybe it’s also meant to remind us that, like all wars, this one is expensive, so we’ve got to give to keep it going.

Advancing the War: More Pink Silliness

Of course the easiest way to support the cause, as we’ve been repeatedly told, is to buy something with a pink ribbon on it. Or, almost as good, carry something pink to show how much you care about women’s lives.

It seems the silly season in pinkness arrives annually now with Mother’s Day. After all, if you care about mothers, breast cancer should be your cause, shouldn’t it? (Things like economic security, child care, or education never seem to make the grade on Mother’s Day marketing for some reason.) This year, as in other recent years, the silly quotient was maxed out for me with major league baseball players, using pink bats in Mother’s Day

They really use these


Can anyone tell me how using a pink baseball bat will change anything in breast cancer? Or anything at all having to do with women? An activist colleague noted that the teams don’t use

They don't use these

pink baseballs, maybe because that would be too emasculating. But pink bats and batting gloves — “real” men use them.

While Major League Baseball — of which I am a fan — has had its challenges with public perceptions (like the steroid use issue, for example), it looks like a goody two-shoes compared to the National Football League. Several years ago, in an effort to distract people from the criminal activity of many of its players — often involving violence against women — the  NFL got into the pink game with pink cleats, head bands, and players’ gloves.

The NFL effort was encouraged and enabled by none other than Nancy Brinker, founder and leader of the Susan G. Komen for the Cure Foundation. A little like the Midas of breast cancer, everything Brinker touches seems to turn pink.

Komen Departures Mount, But Brinker Stays

It seems that Ms. Brinker is determined to hold on at the Komen Foundation until she either drives it into the ground or dies trying. In the latest departure from the executive ranks at Komen, Leslie Aun, long-time VP of Marketing and Communications has left the organization. While she declined to give a public reason for her departure, I have some evidence that she left because Brinker wouldn’t.

I know how the Komen email addresses are set up, so I periodically send messages to members of the leadership. Not surprisingly, I have never received responses to these missives. Nevertheless, ever persistent, I sent an email to Leslie Aun on a recent Saturday. My motivation in doing so was to respond to a quote from her in a review of the film Pink Ribbons, Inc., saying she hadn’t seen the movie. I wrote to suggest that she see it, if for no other reason than that she would want to see Brinker’s performance in it. I closed the message with my view that Brinker should resign.

After I sent that email, I read in the New York Times that Aun had submitted her resignation. Imagine my surprise to get an email response from her indicating that she had been trying unsuccessfully to get Brinker to resign.

Learn More, Support the Cause

I don’t want anyone to think that because pink marketing has gotten beyond ridiculous or Komen has lost its way, they shouldn’t support the breast cancer cause. While it’s true that more women die of lung cancer and heart disease, they don’t die at the young ages that so many women with breast cancer do. And the problem is so far from solved that we have to keep working until we can say with confidence that the next generation of women is not facing the scourge that ours is.

There are many breast cancer organizations that deserve your support. My favorite is Breast Cancer Action probably because I led it for 15 years, and I agree with the organization’s vision and applaud its integrity and its work. If you are interested in supporting Breast Cancer Action while at the same time learning more about how the breast cancer movement got diverted from activism to shopping, here’s a great opportunity for folks in the San Francisco Bay Area:

On the evening of May 31, Breast Cancer Action is hosting a fundraising sneak             preview of Pink Ribbons, Inc. Information and tickets are available here.

And wherever you live, don’t miss the film when it opens soon, hopefully in a theater  near you.

Communicating With Folks at Komen

By the way, if you want to send messages to anyone at Komen, the way their email addresses work is first initial no space last name @komen.org. So for example, the email address for Liz Tompson, Komen’s President, is eThompson@komen.org. If you send a message and get a response, be sure post it here.

© Barbara A. Brenner 2012

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5 Responses to Odds and Ends in the Pink Ribbons Wars

  1. AnneMarie says:

    Beautiful, Barbara!

    I spoke at the screening of PRI in Huntington, NY for BCA. Today, on my own blog, I embedded the trailer or the movie with a link to the screening invite on the BCA page. One of my twitter friends is attending. She purchased her ticket today. I’d like to claim credit for that (but I won’t!).

    Tomorrow…… I expect to post a piece from a young woman from Italy who lives in the UK. She approached me with an Italian Komen ad. They have four races in Italy this year. The first one, I believe, is this weekend. The video will be embedded in tomorrow’s blog. Her piece for an online magazine, which she graciously translated for me will be included. I will be sure to link back to this post, too.

    She hates pink. She has little support on the other side of the Atlantic. Told her I’d gladly tag team with her! I was called out on my own blog for not towing the line and just accepting pink as good. That nasty little comment elicited a response from a male breast cancer patient who jumped in my defense. Was humbling to have a guy step forward….

    Stay well….. will be sure to pass the info on the Komen email addresses to everyone I know!


  2. bbzinger says:

    Thanks so much, Anne Marie!

  3. Marian says:

    The BC language is bellicose! I felt it very strongly when I was being treated. It felt like I was allowing violence to my being, and I didn’t like it. Also alot of the language treats cancer like an invader, instead of something our bodies have grown, something that has to be healed, not killed. Do you think it’s any wonder that all that Breast Cancer research money is in the DOD?

  4. yvonne says:

    Thank you for this, Barbara.
    In large part, because of Ann Marie and others in the blogging community, I am learning how to navigate my way through breast cancer and its strange new lexicon, its politics. I’m ashamed to say that prior to my own diagnosis, I regarded the pink ribbon with a mixture of indifference and denial. For me, breast cancer was the thing that happened to other people, to celebrities who grace the pages of magazines, to women who don’t show up for their mammograms. What a fool I’ve been! Duped and manipulated by its mythology. It is jarring to associate with disease and death all the trappings of breast cancer awareness that have so innocently distracted me – ribbons and teddy bears and perfume bottles and cupcake liners. Such trinkets would not be out of place in a 19th century nursery rhyme about little girls, very far removed from the ravages of a disease that kills.
    I grew up in Northern Ireland and once heard County Down writer, Damian Gorman, describe the bombs, bullets, “suspect devices” all too familiar there in the 1980s, as far less deadly than the “devices of detachment” its people used to distance themselves from the violence. Aware of it, yet so removed. We were very good at “detachment,” as he says:
    “I’ve come to point the finger
    I’m rounding on my own
    The decent cagey people
    I count myself among …
    We are like rows of idle hands
    We are like lost or mislaid plans
    We’re working under cover
    We’re making in our homes
    Devices of detachment
    As dangerous as bombs.

    Eerily familiar, isn’t it? I still don’t know why Susan G. Komen got cancer or how it could have been prevented. Ironically unaware, I have accepted the myth that we can find a cure without knowing the cause. I have bought all things pink without asking questions. Pink products that contain the very chemicals that might have caused the breast cancer that may progress to other parts of my body. Or not. An unacceptable uncertainty. As the saying goes, “when you know better, you do better … no more denial, no more detachment, “Think before you pink.”

  5. Pingback: Susan Love: Time to Think Before You Pink | Healthy Barbs

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